Summary of Sources

[Sources] 
 Indicate the use of an ideal male, defined differenty by different sources, in order to induce a state of desire in the target audience. This is often through the use of a sexualized image that uses a dominant male engaged in a sensual interaction with an attractive female. These suggestive images imply that the end user of the product can transcend their current state and reach a desired elevated status simply by using the product. The use of masculine stereotypical imagery often helps to enforce and polarize this attitude in a male consumer who may be drawn to this type of advertisement and the lifestyle or end result that is represents

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